What was his last name? I know people in the military who did this because their last name was the brunt of jokes. We teased them but in the end, people ultimately treated them different because their last name was no longer a punch line.
Pandering is illegal also, you know, when both parties have something equal to offer so no money is exchanged. Seemed unfair, but I had to watch the video in a court martial setting, it was rough but all parties were smoking so I did my best to survive.