Memetics—A Growth Industry in US Military Operations
http://www.dtic.mil/dtic/tr/fulltext/u2/a507172.pdf
Conclusion: Cognitive scientists, cultural anthropologists, behavior scientists, and game theory experts must be included as professional meme-wielding-gunfighters on future battlefields. The US must recognize the growing need for emerging disciplines in ideological warfare by ‘weaponeering’ memes. The Meme Warfare Center offers sophisticated and intellectually rich capability absent in current IO, PsyOps and SC formations and is specifically designed to conduct combat inside the mind of the enemy. Memes are key emerging tools to win the ideological metaphysical fight.