The Toyota T100 is a full-size pickup truck produced by Toyota between 1992 and 1998. It was developed strictly for the US (and Canadian) markets, where larger pickups have a sizable market share.[1]

As Toyota firmly established itself in the North American compact pickup truck market in the 1980s through 1990s, the company offered a truck that was larger than the compact as an alternative to the traditional North American full-size pickup truck market. North American Toyota dealers had long been clamoring for a full-sized Toyota truck, especially in light of the high percentage of Toyota Pickup owners who moved on to domestic full-sized trucks.[2] The T100 reflected a philosophy of designing products specifically for localized international markets, where traditional products sold and made in Japan wouldn't sell well. This approach is also demonstrated with the introduction of the mid-size Toyota Camry (XV10) which was larger than the compact Toyota Camry (V30) in 1991, and again in 1997 when the Toyota Sienna replaced the slow selling Toyota Previa.

Rumored for many years before, the 1993 Toyota T100 boasted a full-size (8 ft) pickup bed but retained the engine and suspension setup of its smaller and older sibling, the compact Toyota Truck. Although the T100 was a bit larger than the competitive mid-size Dodge Dakota, it was still markedly smaller than full-size American pickup trucks of the time. This meant that the T100 occupied its own niche in the truck market.[1] Before introducing the T100, the company reflected on its history of commercial truck manufacture and products they offered in the past. Past products started with the Toyota G1, the Toyota FA, the Toyota BX, the Toyota Stout, the Toyota ToyoAce, and the Toyota Dyna, and its market successes with their Hino Division. Though economical, reliable, and practical, the T100 was slow to be accepted by traditional buyers of full-size competitors, while it was larger than both the Toyota Truck followed by the Toyota Tacoma compact trucks. Wary of the market pushback of competing directly with the Big Three, Toyota chose this somewhat smaller size (and limited lineup) so as not to risk blowback and import quotas.[2] The T100 was designed and engineered for the North American market and was not sold in Japan.

Although sales were slow at the start, the T100 sales did reach into the mid 40,000 vehicles sold range (1996) in the United States. Sales of the Chevrolet C/K were roughly 700,000 per year, while sales of the Ford F-Series surged from 550,000 to nearly 850,000 and Dodge from 100,000 to 400,000 with the introduction of the new Dodge Ram in 1993. Sales of the T100 fell approximately 30 percent when the new Ram went on the market in October 1993, 11 months after the T100's launch in November 1992.[3