And he should.,.

Dana White fires back at critics crying ‘sellout’ after UFC partners with Bud Light

Dana White anticipated backlash after the UFC inked a lucrative new multi-year sponsorship with Bud Light, but he’s certainly not changing his mind – or apologizing for the deal.

https://www.mmafighting.com/2023/10/26/23933755/dana-white-fires-back-critics-calling-him-sellout-ufc-partnered-with-bud-light-on-new-long-term-deal