Angry Birds, Stack: Israeli ads showing Hamas atrocities pop up in children’s video games
London: Maria Julia Assis was sitting down to a meal in her terraced home in north London when her six-year-old son ran into the dining room, his face pale.
The puzzle game on his Android phone had been interrupted by a video showing Hamas militants, terrified Israeli families and blurred graphic footage.
Over a black screen, messages in capital letters from the Israeli Ministry of Foreign Affairs told the first-year student: “We’re being murdered in our homes, executed in our beds … We will make sure that those who harm us pay a heavy price.”
Assis, a 28-year-old barista from Brazil, said that the ad left her son shaken and she quickly deleted the game.
“He was shocked,” she said in a telephone interview. “He literally said, ‘What is this bloody ad doing in my game?’”
Reuters has not been able to establish how the ad came to her son’s video game, but her family isn’t alone. The news agency has documented at least five other cases across Europe where the same pro-Israel video, which carried footage of rocket attacks, a fiery explosion, and masked gunmen, was shown to gamers, including several children.
In at least one case, the ads were played inside the popular Angry Birds game made by SEGA-owned developer Rovio.
Rovio confirmed that “somehow these ads with disturbing content have in error made it through to our game” and were now being blocked manually. Spokesperson Lotta Backlund did not provide details on which of its “dozen or so ad partners” had supplied it with the ad.
Israeli Ministry of Foreign Affairs’ head of digital, David Saranga, confirmed that the video was a government-promoted ad but said he had “no idea” how it ended up inside various games.
He said the footage was part of a larger advocacy drive by the Israeli Foreign Ministry, which has spent $US1.5 million ($2.4 million) on internet ads since Hamas’ October 7 attack on civilians in southern Israel ignited war in Gaza.
Saranga said officials had specifically instructed advertisers “to block it for people under 18” and defended the graphic nature of the ad campaign.
“We want the world to understand that what happened here in Israel,” he said. “It’s a massacre.”
Reuters contacted 43 advertising firms that Rovio listed on its website as “third-party data partners” to try to ascertain who placed the ad in the games.
https://www.smh.com.au/world/middle-east/angry-birds-stack-israeli-ads-showing-hamas-atrocities-pop-up-in-children-s-video-games-20231031-p5egbw.html