Look, Up in the Sky! It’s a Can of Soup!
COLLEGE STATION, Texas — Exactly a decade ago, Amazon revealed a program that aimed to revolutionize shopping and shipping. Drones launched from a central hub would waft through the skies delivering just about everything anyone could need. They would be fast, innovative, ubiquitous — all the Amazon hallmarks.
The buzzy announcement, made by Jeff Bezos on “60 Minutes” as part of a Cyber Monday promotional package, drew global attention. “I know this looks like science fiction. It’s not,” said Bezos, Amazon’s founder and the CEO at the time. The drones would be “ready to enter commercial operations as soon as the necessary regulations are in place,” probably in 2015, the company said.
Eight additional years later, drone delivery is a reality — kind of — on the outskirts of College Station, Texas, northwest of Houston. That is a major achievement for a program that has waxed and waned over the years and lost many of its early leaders to newer and more urgent projects.
Yet the venture as it currently exists is so underwhelming that Amazon can keep the drones in the air only by giving stuff away. Years of toil by top scientists and aviation specialists have yielded a program that flies Listerine Cool Mint Breath Strips or a can of Campbell’s Chunky Minestrone With Italian Sausage — but not both at once — to customers as gifts. If this is science fiction, it’s being played for laughs.
A decade is an eternity in technology, but even so, drone delivery does not approach the scale or simplicity of Amazon’s original promotional videos. This gap between dazzling claims and mundane reality happens all the time in Silicon Valley. Self-driving cars, the metaverse, flying cars, robots, neighborhoods or even cities built from scratch, virtual universities that can compete with Harvard, artificial intelligence — the list of delayed and incomplete promises is long.
“Having ideas is easy,” said Rodney Brooks, a robotics entrepreneur and frequent critic of technology companies’ hype. “Turning them into reality is hard. Turning them into being deployed at scale is even harder.”
Amazon said in October that drone deliveries would expand to Britain, Italy and another, unidentified U.S. city by the end of 2024. Yet even on the threshold of growth, a question lingers: Now that the drones finally exist in at least limited form, why did we think we needed them in the first place?
Dominique Lord and Leah Silverman live in College Station’s drone zone. They are Amazon fans and place regular orders for ground delivery. Drones are another matter, even if the service is free for Amazon Prime members. While it’s cool to have stuff literally land on your driveway, at least the first few times, there are many hurdles to getting stuff this way.
Only one item can be delivered at a time. It can’t weigh more than 5 pounds. It can’t be too big. It can’t be something breakable, since the drone drops it from 12 feet. The drones can’t fly when it is too hot or too windy or too rainy.
You need to be home to put out the landing target and to make sure that a porch pirate doesn’t make off with your item or that it doesn’t roll into the street (which happened once to Lord and Silverman). But your car can’t be in the driveway. Letting the drone land in the backyard would avoid some of these problems, but not if there are trees.
Amazon has also warned customers that drone delivery is unavailable during periods of high demand for drone delivery.
The other active U.S. test site is Lockeford, California, in the Central Valley. On a recent afternoon, the Lockeford site seemed largely moribund, with only three cars in the parking lot. Amazon said it was delivering via drones in Lockeford and arranged for a New York Times reporter to come back to the site. It also arranged an interview with David Carbon, the former Boeing executive who runs the drone program. The company later canceled both without explanation.
A corporate blog post on Oct. 18 said that drones had safely delivered “hundreds” of household items in College Station since December and that customers there could now have some medications delivered. Lockeford wasn’t mentioned.
Full gheyness
https://www.yahoo.com/news/look-sky-soup-155037137.html