NYC Will Soon Be Home to 15 Robot-Run Vegetarian Restaurants From Chipotle’s Founder
“We’ve taken a lot of human interaction out of the process and left just enough.”
Steve Ells, founder of Chipotle, will be opening Kernel restaurants in NYC in 2024.
The founder of Chipotle is opening a new endeavor calledKernel, a vegetarian fast-casual restaurant that will be operated mostly by robots. Steve Ells (who helped create the show America’s Next Great Restaurant on NBC) is opening at least 15 locations of Kernel, the first by early 2024; the remainder are on track for NYC in the next two years, a spokesperson confirms.
Kernel will serve vegetarian sandwiches, salads, and sides, made in a space that’s around 1,000 square-feet or smaller. Each location would employ three workers, the Wall Street Journal reported, “rather than the dozen that many fast-casual eateries have working.” The menu pricing will be on par with Chipotle’s, and, Ells says, the company will pay more and offer better benefits for actual humans working than other chains.
As you’d expect from the former CEO of Chipotle — which had at least five foodborne illness outbreaks between 2015 and 2018, costing the company $25 million per the Justice Department — “the new system’s design helps better ensure food safety,” Ells told the Journal. It has taken $10 million in his personal funds to start Kernel, along with $36 million from investors.
The company suggests customers may not want much interaction with other people — and neither do CEOs. “We’ve taken a lot of human interaction out of the process and left just enough,” he told the Journal.
Sauce: https://ny.eater.com/2023/11/14/23960928/kernel-restaurant-robots-nyc-opening-steve-ells