Embrace the propaganda and sell, sell, sell.
–‘The man who ran Sky News for 17 years up until this spring has told the Climate Show With Tom Heap that the way media outlets are covering climate change is “pretty poor” and they are “not doing their job”.–
“He went on to urge journalists to make their climate stories exciting and imaginative to grab audiences and make it relevant.”
Former Sky News boss John Ryley says he 'failed' on climate change coverage
The ex-executive, who has co-edited a new book featuring essays from academics and journalists on the challenges of reporting the subject, argues newsdesks are not taking seriously enough their responsibility to alert the public to what is happening.
https://news.sky.com/story/former-sky-news-boss-john-ryley-says-he-failed-on-climate-change-coverage-13010820