What do black and yellow symbolize in branding?
When used together, black and yellow can create a striking contrast that represents a combination of power, sophistication, and energetic positivity. The specific symbolism and impact of these colors can also be influenced by other factors such as cultural associations, individual preferences, and brand context.
What makes the combination of black and yellow branding great?
Using a black and yellow brand in a brand illustration means that any negative connotations of either color can be counteracted. For instance, some think that yellow is a childish color, but this is balanced out by the elegance of black.
On the other hand, black can be negatively associated with emptiness or sadness, which is balanced out by the cheer and warmth of yellow. Also, the contrast of black and yellow branding makes the logo pop and grab attention without seeming too loud or annoyingly bright. https://simplified.com/blog/branding/black-and-yellow/