Type on line 57. Should be "fatuous" not "fatchoous".
"This is a war for your minds" takes on another dimension from this POV.
an automotive analogy popped into me head lately
'will' is the engine
'attention' is the spark
'emotion' is the fuel
these are/can be used consciously or unconsciously
i understand yr point; better choice of words would be 'purposefully' vs. 'unknowingly'