Was Ron DeSantis lacklustre campaign doomed from the start?
Ex-GOP strategist believes the governor’s mix of awkwardness and nastiness will end his campaign, while a pollster says nothing can be predicted when it comes to the Iowa caucuses where it comes down to what happens in the room on the night, Gustaf Kilander reports
December 2, 2023
Ron DeSantis entered the Republican primary this spring as the preeminent challenger to former President Donald Trump and as the heir apparent taking on the old guard.
The Florida governor was “Trump without the baggage,” a far-right fighter ready to rumble with the “radical left” and govern more productively than the chaotic reality TV star, blustering real estate mogul and grievance-filled showman.
In a race against the oldest president in US history, being born in the late 1970s instead of the mid-1940s would also be helpful. Part of the thinking was that Mr DeSantis could win the White House by simply standing next to President Joe Biden on the debate stage and not looking old.
But was his floundering campaign always inevitable?Was Mr DeSantis always too awkward to be president?
Former GOP strategist and Lincoln Project co-founder Rick Wilson certainly thinks so.
“I said as early as in the spring of 2021 that Ron DeSantis was the most overpriced stock in American politics,” he tells The Independent. “He didn’t win in Florida by some magical gift of his own, he inherited the best Republican machine in the country – it elected him, he didn’t win – he was hustled in there on the backs of 30 years of Republican dominance in the state and an infinite amount of money.”
Calling Mr DeSantis “the opposite of political charisma”, Mr Wilson adds that “the initial idea of Ron DeSantis being a great campaigner was rapidly put to the test and discovered to be a lie”.
Mr Wilson says the governor is “without a question, the worst-performing, best-funded primary candidate I’ve seen in a long time”.
Rich Lowry, the editor of the conservative National Review, disagrees.
“I think the fundamental factor is Trump’s strengths,” he tells The Independent. “It’s not as though Trump calling him ‘DeSanctimonious’ has destroyed him, or there’s any particular hit that’s hurt him, it’s just that Trump is just incredibly strong among Republican voters and became even more so after the first indictment, and has kind of dominated the attention space.”
Mr Lowry notes that the DeSantis campaign “overspent” and “overemphasized cultural issues at the beginning although not for crazy reasons”.
“But they adjusted and widened out their message. He just hasn’t proven to be an electric campaigner,” he adds, noting the difficulty of “running against the greatest showman on Earth”.
“He’s in a bad place now,” Mr Lowry says, adding that “there’s a potential path… but he basically has to win Iowa. And he’s not close to being there at the moment”.
‘His numbers there aren’t moving in a good direction’
Mr De Santis’s support in Iowa is actually on the decline, Ann Selzer, a prominent pollster in the Hawkeye State. “His numbers there aren’t moving in a good direction,” she says. But she cautioned that the result is still up to the voters.
“I have been active in enough caucuses – I’ve seen everything happen. So I cannot say whether this will or will not result in success for DeSantis”.
There has been reporting on how the pandemic, Mr Trump’s dominance, and the increasing use of social media, have led to less campaign activity. “There are not a lot of yard signs. I will say the only two yard signs I’ve seen were for DeSantis, but there’s just no visibility out there,” Ms Selzer adds. “Those are the things that in the olden days used to be a gauge of how active the campaign is. They’re not setting up their headquarters for phone banking, because volunteers can do that remotely.”
“It’s just very hard to see except if you tag along with him and go to his events, and get a sense of the crowd size. And that’s what likely caucusgoers are doing,” she says. “That is meaningful – if he’s not able to gather very many people at the Pizza Ranch it’s possible for likely caucusgoers to say he just doesn’t have the stuff.”
Des Moines Register politics reporter Katie Akin has been to countless Desantis events in Iowa this campaign season. She notes that Mr DeSantis’s tour of Iowa’s all 99 counties, known as the “full Grassley” – named after the 90-year-old senator – is set to finish Saturday 2 December…..continued..
https://www.the-independent.com/news/world/americas/us-politics/ron-desantis-2024-donald-trump-b2457149.html