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TikTok usage is starting to slow — is TikTok Shop to blame?
TikTok may have been the world’s top app by downloads and consumer spending in 2023, but it was not the top by actual usage. Last year, Facebook again maintained its No. 1 position by monthly active users, followed by other Meta-owned apps WhatsApp, Instagram, and Messenger — all of which were ahead of TikTok at No. 5. Now, new data indicates that TikTok’s growth has started to slow, begging the question if the app’s move into e-commerce via TikTok Shop is to blame…………..
https://techcrunch.com/2024/01/19/tiktok-usage-is-starting-to-slow-is-tiktok-shop-to-blame/?guccounter=1&guce_referrer=aHR0cHM6Ly9kdWNrZHVja2dvLmNvbS8&guce_referrer_sig=AQAAAIgkr1SM6VDi68zxVtVK0PQme2b7LWUQrwte5dIcOACXzHCEYx6MjrdddanovAYIR-K9Rda5-kPmgGvOnCgVD8_dLjkrICcS6PEjPOGUMGrLmU5nQkuvRQfsBNqozC84u9kAlQJOhPE6bLYSFGyZofhCzwuPzJz5VQYKjDUf7k4e