If you achieve your DEI goal, you get a bonus.
Sorry Straight White Men, no one will get their bonus if they hire you.
Microsoft and Intel have both said diversity is one of the strategic performance goals that determine 50 percent of executives’ annual cash incentives. This is described in the companies’ proxy statement, as reported by TheCorporateCounsel.net. For Microsoft, this move came in 2016 following a year of decline in the number of women that make up its workforce, as reported by Bloomberg.
https://www.payscale.com/compensation-trends/tie-bonuses-to-diversity-goals/