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Alt-Right Association
On July 22nd, 2015, Malaysian artist Maldraw posted an image on 4chan's /pol/ board of Smug Pepe as Donald Trump overlooking a fence at the U.S.-Mexican border holding back sad Mexicans drawn as the Feels Guy. As the association of Trump and Pepe continued to gain popularity on 4chan and Reddit, on October 13th, Donald Trump retweeted an illustration of Trump Pepe.
On May 26th, 2016, The Daily Beast[31] published an article titled “How Pepe the Frog Became a Nazi Trump Supporter and Alt-Right Symbol.“ The article included an interview with Twitter user @JaredTSwift,[38] identified as an "anonymous white nationalist," who claimed there was a "campaign to reclaim Pepe from normies" by creating anti-Semitic illustrations of the frog character.
On September 9th, 2016, Democratic presidential candidate Hillary Clinton said that half Donald Trump's supporters were in a "basket of deplorables" during a speech held at a private fundraiser. On September 10th, Donald Trump Jr. posted a photoshopped movie poster on Instagram[23] of the 2010 action film The Expendables, which features various prominent conservatives and Pepe the Frog with the title "The Deplorables" (shown below).
The following day, NBC News[24] published an article about the photoshop, which referred to Pepe the Frog as a "popular white nationalist symbol" based on a statement made by Southern Poverty Law Center's Heidi Beirich. That day, several news sites published articles referring to Pepe as a "white supremacist meme" and "white national symbol," including The Hill,[25] Vanity Fair,[26] Talking Points Memo[27] and CNN (shown below). On September 12th, a post mocking the NBC article reached the front page of /r/KotakuInAction.[28]
The same day, the official Hillary Clinton presidential campaign blog[30] published a post titled "Donald Trump, Pepe the frog, and white supremacists: an explainer," which labeled Pepe the Frog as "sinister" and a "symbol associated with white supremacy." Over the next 24 hours, posts about the Clinton campaign's reaction reached the front page of various subreddits, including /r/cringe,[37] /r/politics,[32][33] /r/OutOfTheLoop,[34] /r/4chan[35] and /r/The_Donald.[36] In the comments sections, many Redditors mocked the Clinton campaign and the mainstream media for failing to understand the Pepe meme. Meanwhile, The Daily Dot[29] published an article titled "Pepe the Frog is not a Nazi, no matter what the alt-right says," stating that "Pepe lacks political affiliation."
French National Front Association
On November 10th, 2016, shortly after the election of Donald Trump in the United States, Redditor Chepamec started a thread titled "Welcome Veterans, Let's Start the Fire" on /r/Le_Pen, a subreddit for supporters of the French nationalist political party National Front (FN) and the 2017 presidential candidacy of its leader Marine Le Pen. Accompanied by a photoshopped WWI photograph featuring a French soldier with a Hapistes face alongside a Pepe-faced American soldier (shown below), Chepamec also offered a list of ideas for a social media campaign in support of FN, which included "Make photoshops with smug Marine, Marion or Philippot faces." That same day, Redditor Globalism_sux submitted the earliest known illustration of Pepe Le Pen, drawn in the style of Trump Pepe, garnering more than 240 points prior to its archival (shown below).
On January 27th, 2017, Imagebooru users launched a forum titled Pepe de France as a hub for memes and satirical commentaries in support of the French nationalist leader, leading to a slew of Pepe-themed images in the likeness of Marine Le Pen (shown below)
On February 5th, Marine Le Pen officially announced her presidential campaign in the 2017 election, which was met with polarizing reaction from the French news media and on the social media, while many political experts predicted that she would emerge as a frontrunner based on her polling figures. In the following days, BuzzFeed, Politico and many other news outlets reported on the launch of an international social media campaign centered around memes in support of the National Front.
Much more:
https://knowyourmeme.com/memes/pepe-the-frog