State of Tennessee sues NCAA over legality of NIL guidelines amid investigation into Volunteers

https://www.cbssports.com/college-football/news/state-of-tennessee-sues-ncaa-over-legality-of-nil-guidelines-amid-investigation-into-volunteers/

They love taking control of the athletes name to profit off of product and others intellectual property.

see ya ncaa

The university has increasingly allowed this and is a party to the crime as they profit off the licensing.