The Rhetorical Genius of Donald Trump (Guest Post)
Trump speaks to the Evangelical "habitus"
JOHN SEEL
FEB 21, 2024.1/3 or 4EXCELLENT
This is a guest post by Dr. John Seel. He holds a PhD in American Studies from the University of Maryland and MDiv from Covenant Theological Seminary, and he is an Anglican cultural renewal entrepreneur and social impact consultant. Views expressed are those of the author. - Aaron.
There is a method to Trump's madness. While the media and his political opponents play rhetorical checkers, he wins by playing rhetorical chess. To understand him and his political success,you must understand the game he is playing. It is almost inevitable that we must learn to do that again.
To complement Trump's rhetorical skill is not an endorsement. I'm an independently oriented conservative Christian political voter, whose friends, and respected interlocutors (Pete Wehner, Mike Cromartie, and David Brooks) are all "never Trumpers." While it is true that my reaction to the Biden administration has made me become more politically conservative—the Afghanistan withdrawal in particular—I'm staunchly against forms of "Christian nationalism." As a student of contemporary religious culture, Trump is not a topic that can be ignored. Why is it that over 80 percent of American evangelicals voted for Donald Trump? And will likely do so again. It is for reasons that are deeper than public policy. Peter Leithart argues in "Why Trump Is Still Wildely Popular," that it is based on René Girard's theory of scapegoating. While this may be true, I think there is a simpler explanation.
I also teach classical rhetoric at an Anglican-micro-college in California. I'm attentive to the dynamics of successful rhetorical skills, which Trump demonstrates in spades. He does so in three ways.
First, he identifies with his audience.
Second, he gains attention space in the media.
Third, he reframes the arguments.
Trump may be infuriating to some, buthe is a uniquely gifted communicator. We'd all do well to learn his game.
There is public criticism over the increase in identity politics. However, it is a political truism that people vote for people who connect with them and reflect their identity. Pew Research found that "Partisans without four-year college degrees are more likely than those with degrees to say a major reason for affiliating with their party is because it 'sticks up for people like me'—and this is especially the case among Republicans."
There are two kinds of things that politicians can identify with: things on the surface and things in the deep. Class, race, and gender are surface markers.The deeper dynamics are the animating myths and stories that reflect our unconscious sense of self. These are much more telling and enduring.
They are historically derived biases and dispositions that shape our unconscious perception of reality.They are framing dispositions of mind. This is identity politics at its deepest and most effective level. Karl Marx correctly observed that "Men make their own history, but they do not make it just as they please; they do not make it under circumstances chosen by themselves, but under circumstances directly encountered from the past. The tradition of all the dead generations weighs like a nightmare on the brains of the living."Our perception of reality is framedby these unconscious historically derived dispositions that have become second nature.
The academic term for this interior history is "habitus."Habitus is the inherent feel for the game within a specific sphere of social action. Originally an Aristotelian term, it was further developed by French social theorist Pierre Bourdieu.He described habitus as the "unconscious history," the "hearth of mental activity," the "forgotten history" that history has produced and has since become second nature.
Bourdieu writes, "Agents merely need to let themselves follow their own social nature, that is, what history has made them, to be as it were 'naturally' adjusted to the historical world they are up against, to do what they have to do, to realize the future potentially inscribed in this world where they are like fish in water."
https://www.aaronrenn.com/p/trump-rhetoric?