assuming many lurk here:
Hello Burgerking,
why is McDonalds a thing?
Your Burgers are better. Your fries are better.
Have a cheeseburger in a McD style, that is without sesame, and be able to win against every McD store.
Seriously, who would ever go to McD instead of BK when there was no cheeseburger?
Sometimes, when not only wanting a cheeseburger and maybe a coffee, you have to go to a McD, bc no BK around.
Why not change that?
Why are you not taking over all McD and stop having that beeing a thing? Would you rather have one McD than many small businesses? It´s not like existing McD stores would all be turned into fast food joints.
I guess from an investor´s pov, you sort of have to agree to sell better burgers in McD hold stores.