ANNOUNCEMENT
Did you ever notice UK Tabloids always use single-quotation marks in their headline but double-quotation marks in the article.
Journalistic standards dictate you are supposed to be consistent throughout.
I always assumed/presumed double-quotation marks were reserved for a quote while single-quotation was reserved as a 'substitute' word, or paraphrasing, correct me I'm wrong or if you thought the same. Apparently not.