Fucking click-baiting motherfuckers, just post the fucking article.
Bud Light Reports $1.4B Drop In Sales After Boycott Over Dylan Mulvaney Campaign
March 1, 2024
Nearly a year after their disastrous partnership with transgender influencer Dylan Mulvaney, Budweiser has finally revealed their losses that stemmed from the boycott that followed.
Resist the Mainstream
Bud Light Reports $1.4B Drop In Sales After Boycott Over Dylan Mulvaney Campaign
John Symank by John SymankMarch 1, 2024
US
Bud Light Reports $1.4B Drop In Sales After Boycott Over Dylan Mulvaney Campaign
Instagram / Dylan Mulvaney, Cropped by Resist the Mainstream
Nearly a year after their disastrous partnership with transgender influencer Dylan Mulvaney, Budweiser has finally revealed their losses that stemmed from the boycott that followed.
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The beer giant revealed that they saw a $1.4 billion drop in sales in America, marking a 15.3% decrease.
Early indications estimated that sales fell by double digit percentages in the months following Mulvaney’s post, showing off a Bud Light can with the influencer’s likeness on it, while celebrating “365 days of womanhood.” The latest figure is the first time that an official price has been put on the PR disaster.
AB InBev, Budweiser’s parent company, announced its 2023 earnings on Thursday, which showed that organic revenue in North America, considered the best measure of operating performance, fell $1.4 billion last year.
CEO Michel Doukeris said Bud Light has been slowly regaining its US market share since last May, but that progress has been slower than hoped, as the company has refocused its advertising on sporting events and concerts to pull customers back.