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02-26-24
Why McDonald’s just flipped its golden arches upside down
The campaign pays homage to a decades-long tradition of including a restaurant called “WcDonald’s” in manga and anime.
McDonald’s is dead—long live WcDonald’s.
For its latest campaign, McDonald’s is temporarily swapping its famous golden arches for a “W” as a nod to the art of manga and anime. The pop culture-inspired rebrand, which will debut nationwide on February 26, is set to include limited-edition packaging, a new sauce, and a series of WcDonald’s anime shorts and manga.
https://www.fastcompany.com/91036359/why-mcdonalds-just-flipped-its-golden-arches-upside-down