AJ is pretty transparent in his quest for ratings.
First find a topic that a lot of people are curious about, then hint or pretend that you have some secret info. Get people very interested, and then give them what is already in the public domain wrapped up in a veneer of new info. The new info typically will include speculation, assumptions and telling people what they want to hear.
Say what you will about AJ, but he is a very good salesman.