Here is the rule of word-of-mouth:
A bad experience with anything–retail, government, lies, liars,whatever–and you will tell 24 people (on average).
A good experience with Truth, Justice and the American Way, and you will tell 8 people (on average).
Takes a little longer, but Good is set to overwhelm Evil. Like it did in 2016.
Gotta love the Maker of the Math.