https://www.msn.com/en-us/entertainment/news/jamie-kellner-architect-of-fox-and-wb-networks-dies-at-77/ar-BB1oIf9f
Jamie Kellner, Architect of Fox and WB Networks, Dies at 77
Jamie Kellner, a prominent media executive for more than three decades who was instrumental in the launch of two broadcast networks and helmed the all-news channel CNN, died Saturday at the age of 77.
Kellner died at his home in Montecito, Calif. He had been battling cancer.
Kellner was the first president and chief operating officer of the Fox network, which launched in 1986 and was the brainchild of Rupert Murdoch and then Fox Inc. Chief Executive Barry Diller.
At the time, few gave Fox much of a chance to succeed against the entrenched CBS, NBC and ABC. The network’s strategy was to target younger viewers who were often ignored by the established broadcasters. Fox also loosened up content restrictions with producers, leading to more risqué fare that helped generate publicity for the upstart network.
During Kellner’s tenure at Fox, the network launched several hits that captured the cultural zeitgeist, including “Married…with Children,” “The Simpsons,” “In Living Color,” “Beverly Hills 90210” and “Melrose Place.”
Some Fox shows were shunned by many advertisers because of their raunchiness, particularly “Married…with Children,” which was the subject of advertiser boycotts in its early years on the air. Ultimately, though, their success in the ratings was too much for advertisers to ignore.
Fox and Wall Street Journal parent News Corp share common ownership.