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https://encyclopedia.ushmm.org/content/en/article/volkswagen-1
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The “People’s Car” and the Nazi State
Like many other industries, automobile manufacturing in Germany was strongly influenced by the Nazi regime. Mirroring the regime’s antisemitic policies, the German General Automobile Club ADAC (Allgemeiner Deutscher Automobil-Club e.V., or ADAC) expelled Jewish members in 1933. Jews were deprived of the right to drive automobiles after Kristallnacht in 1938.
Car ownership and travel were intended to be another part of the Nazi vision of the Volksgemeinschaft (People’s Community). In 1942, propaganda minister Joseph Goebbels described the future of Germany as that of "a happy people in a country full of blossoming beauty, traversed by the silver ribbons of wide roads, which are open to the modest car for the small man." Mirroring this aim, the Nazi “Strength through Joy” (Kraft durch Freude, or KdF) organization, which sought to highlight the advantages of National Socialism through leisure and travel, chose as one of its major efforts to promote a “People’s Car” (Volkswagen) for the German public. In a country where car production still focused primarily on luxury models and where only one German in fifty owned an automobile, the car would cost just 999 German Reichsmark, while the program offered a savings plan to make such a vehicle affordable.
Adolf Hitler’s admiration for technology in general and for automobiles in particular fueled this effort. Cars were, he said, “mankind's most marvelous means of transport." In 1934, Hitler suggested a basic, fuel-efficient vehicle that could transport two adults and three children and whose engine would be powerful enough to traverse Germany’s new Autobahnen. The design for a “People’s Car” was undertaken by the famed engineer Ferdinand Porsche, who based it on a model he pioneered in 1931.
On May 26, 1938, Nazi dignitaries gathered near Fallersleben in northern Germany to lay the foundation stone for the Volkswagen Works. The Führer himself was present, predicting that this Volkswagen, initially known as the Kraft-durch-Freude-Wagen, or KdF-Wagen, would be “a symbol of the National Socialist people's community." The Volkswagen plant eventually became a massive complex known as the “City of the Kdf-Car” [“Stadt der Kdf-Wagen”] and was expected to produce at least 1.5 million cars annually. In reality, the plant had only just started small-scale production of what would become the Volkswagen Beetle when the company halted civilian production with the onset of World War II. In the end, the vast majority of Germans who completed their savings books never received their long-awaited People’s Cars, as Volkswagen went into military production.
Volkswagen and Forced Labor