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I think this post is interesting.
We are engulfed in content wars and have been for decades now. Every website, it seems, wants you to pay for their content. Elon is doing it now. I reject this model of paying for content for many reasons which I won't detail here, other than to say that the pay-to-play route is an ugly caste system.
An infinitely better approach IMHO is to do what 8Kun look like they are setting up - ie. sell real things.