>Max Factor
He landed in the film industry and made it form there….
When the film industry was beginning to evolve, stick greasepaint (although the accepted make-up for stage use) could not be applied thinly enough, nor did the colors work satisfactorily on the screen. Factor began experimenting with various compounds to develop a suitable make-up for the new film medium
https://en.m.wikipedia.org/wiki/Max_Factor