Failing NFL ratings. Insert Taylor Swift. Her fans now become NFL fans. Media promotes every single KC game. Kelce gets the 'win super bowl script', media promotes fake relationship. Kelce and brother have new beer in development, and a new cereal. This is a business deal. Same as Megan and Harry, George and Amal, Alex Soros and Huma, Bezos and whatever the fuck that thing is he is photographed with, et al. Sick of it yet?