https://www.footyheadlines.com/2017/11/the-chip-inside-the-2018-world-cup-ball-is-a-completely-unnecessary-gimmick.html
>In fact, the Adidas Telstar does only unlock exclusive content and information for the user to provide access to challenges which users can enter in the run-up to the World Cup. Nothing more than that, really.
unlock exclusive content