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https://www.mcafee.com/ai/news/mcafee-unveils-ai-deepfake-image-detection-on-yahoo-news
In a first-of-its-kind collaboration, McAfee and Yahoo News have embarked on a groundbreaking partnership to bolster the credibility of images on the Yahoo News platform. This collaboration integrates McAfee’s sophisticated deepfake image detection technology into Yahoo News's content quality system, offering readers an added layer of trust.
The Growing Concern Over Deepfakes
Recent studies have shown a growing concern around the manipulation of content using AI, with two-thirds of Americans more worried about deepfakes today than they were just a year ago. This surge in concern isn't unfounded—AI technology is becoming more accessible, and with it comes the potential for its misuse.
Yahoo News, which provides content from a broad assortment of top publishers as well as content creators and original reporting, already implements strong content quality standards. And with McAfee’s new deepfake image detection technology, Yahoo News is able to identify AI-generated and manipulated images with even more speed, scale, and accuracy.