This sounds like Rothschild comms…

In stories, as in life, buying and receiving gifts can be a joy or a minefield. They can convey a surrender or assert supremacy.

To judge by books and films, if you aim to spread good cheer, personal tends to trump pricey econ.st/3OKn0li 👇

The man who has everything is only the start of your worries. What about the uncle with obnoxious views and the teenage niece you scarcely know? Suggestions for what to get people for Christmas abound, but, collectively, classic stories provide one of the best guides to gifts. An overarching lesson is that a present is not just an object but a statement—about you, the recipient and your feelings towards them. Another is that gifts are a chance to express hostility as well as affection.

https://x.com/theeconomist/status/1867410477531136396?s=46