>>22292270
>>22292155
Back to the Future.
What it used to be over there, but they never admitted it.
https://x.com/GrrrGraphics/status/1875641565949141386
https://x.com/BradSwan18/status/1875621753147552256
people like "Nick Pickles"
who doesn't work there any more.
Chief Executive Linda Yaccarino
Musk will try to distance himself from this certainly.
She is Catholic
"Yaccarino worked at Turner Entertainment for 15 years, becoming executive vice president and chief operating officer. She is credited with modernizing the company's ad sales strategies.[6][7] At Turner, she negotiated ad deals on the reboot of Conan O'Brien's late night comedy show.[4]
Yaccarino joined NBCUniversal in October 2011,[6] hired by then-CEO Steve Burke.[4] As the head of NBCUniversal's advertising sales, she led a department of over 2,000 people, and played a key role in the launch of the Peacock streaming service.[2][8] When Burke began planning stepping down as CEO, Yaccarino had made a bid to be his successor, but she was not picked.[4] Though praised by advertisers and acknowledged as a hardworking saleswoman, associates from her time at NBCUniversal said her tenure was "marked by instability," with multiple reorganizations creating a decline in the culture of the department.[9]
Yaccarino joined the Ad Council in 2014. Yaccarino assumed the position of chair of the Ad Council's board of directors in January 2021, for a term that ran until June 30, 2022.[10] As chair, Yaccarino partnered with the Biden administration in 2021 to create a COVID-19 vaccination campaign that featured Pope Francis.[11]
In 2018, President Donald Trump appointed her to the President's Council on Sports, Fitness, and Nutrition.[12]
While at NBCUniversal, advertising discussions with Netflix led to Netflix suggesting she take a job running its ad sales, but it did not go far and inspired her to take a career change, according to two of her former colleagues.[4]
She was ranked 58th on Fortune's list of Most Powerful Women in 2023.[13]
Twitter / X
Yaccarino had long expressed an interest in Twitter,[14] and she had been a part of the company's "Influence Council," which had advertisers advise the company on brand deals.[4] On three occasions while at NBCUniversal, Yaccarino proposed that Comcast executives buy Twitter outright. Early conversations around a potential $3 billion offer never resulted in a deal.[15] Following Elon Musk's acquisition, Yaccarino pledged to him that NBCUniversal, would continue advertising on the social network, according to people familiar with conversations.[4]
Super Bowl ad space negotiations for NBCUniversal to run ads on Twitter were occurring in early 2023 between Yaccarino and Musk, which led to more frequent communications between the two.[4] She invited him to speak at an ad event in April of that year.[4] Weeks later, Yaccarino resigned from NBCUniversal on May 12, 2023, and on the same day, Musk announced that Yaccarino would be the new chief executive officer of X Corp. and X (formerly known as Twitter).[16] Yaccarino had been preparing for an upfronts presentation, and hadn't informed any colleagues of her departure.[4] She took over as CEO of Twitter on June 6, 2023.[4]