Endeavour Air slammed for 'DEI obsessed' social media after Toronto plane crash
By JOE HUTCHISON FOR DAILYMAIL.COM
Published: 12:56 EST, 19 February 2025 | Updated: 12:59 EST, 19 February 2025
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Endeavor Air has been slammed on social media for being too focused on DEI after one of their planes crashed at Toronto Airport on Monday.
The Delta subsidiary had been operating Flight 4819 when it crash-landed at Toronto Pearson Airport amid windy weather.
The cause of the crash - which left 18 people with minor injuries - is not yet known, with the 80 people onboard making it out alive after it ended up on its roof.
Social media users have since been picking apart Endeavor's TikTok page which include a video of one of their female pilots who also moonlights as an Ironman athlete.
Users took issue with the types of posts being made to their social media pages, and for seemingly promoting diversity, equality and inclusion initiatives.
One person commented on one of their TikTok's saying: 'I'd rather not fly an airline that's so woke and DEI [if] it only employs women.
'Not only is it discriminatory it's dangerous as the Delta airline incident has shown. women don't hold up under pressure.'
Social media users have taken issue with the types of posts being made to their social media account in the wake of the crash on Monday
Social media users have taken issue with the types of posts being made to their social media account in the wake of the crash on Monday
As part of their recent activity on TikTok and Instagram, the airline had been sharing plane filled puns for Valentines Day
As part of their recent activity on TikTok and Instagram, the airline had been sharing plane filled puns for Valentines Day
The remains of the jet are seen here strewn across the runway of Toronto Pearson
The remains of the jet are seen here strewn across the runway of Toronto Pearson
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Another added: 'Maybe focus on safety instead of wokeness'.
One other sarcastically commented: 'Thank goodness you have such a huge following on social, it really helps to get people to their locations safely.'
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Delta Airlines has been committed to continuing their DEI efforts, despite companies rolling back their own programs due to the new Trump administration.
At an earnings call just last month, External Affairs Officer Peter Carter said: 'DEI is about talent, and that’s been our focus.
'We are steadfast in our commitment because we think they are actually critical to our business.'
On Wednesday, Delta Air Lines CEO Ed Bastian said that the crew on board the regional flight from Minneapolis were all highly-experienced.
'There is one level of safety at Delta,' Bastian said. 'All these pilots train for these conditions.'
On Tuesday, new footage emerged of the plane sliding down the icy runway at Toronto Pearson before bursting into flames.
The jet can be seen smoothly flying down towards the strip before hitting the the ground.
https://www.dailymail.co.uk/news/article-14413759/endeavour-air-slammed-dei-social-media-toronto-plane-crash.html