In 'very abnormal' development, longtime sponsors bail on San Francisco Pride
Several longtime corporate sponsors of San Francisco’s Pride celebrations are pulling their funding for the festivities, leaving Pride organizers searching for another way to raise $300,000.
In the past four weeks, multiple companies told San Francisco Pride, the nonprofit behind San Francisco’s annual Pride Parade and Civic Center celebration, that they would not support the 2025 Pride celebrations. In an interview with SFGATE, San Francisco Pride’s executive director, Suzanne Ford, said she was “really disappointed” by the developments.
In their communications with San Francisco Pride, the sponsors all cited a lack of funds. None of them mentioned the political climate. But Ford noted that it was “very abnormal” for several multiyear sponsors to suddenly drop their support for the event. A few sponsors pull their support every year, she said, but they typically do so after a series of conversations with the nonprofit.
“I just interpreted that companies are making decisions that at this time it’s not good to be sponsoring Pride,” Ford told SFGATE. “I think in this political environment that they thought that was a risky decision. But that’s just me reading the tea leaves. I think for a long-term sponsor not to sponsor us, they are responding to what we are.”
Ford told KTVU-TV that those sponsors included Comcast; Anheuser-Busch, the company behind Budweiser and Beck’s beer; wine company La Crema; and Diageo, the beverage company that produces Guinness, Smirnoff and other alcoholic drink brands. Aside from Comcast, all of those companies specialize in alcoholic beverages, a market that has become more volatile as Americans’ drinking preferences shift.
Janel Lubanski, a spokesperson for La Crema’s parent company, Jackson Family Wines, told SFGATE that the wine company still hopes to partner with San Francisco Pride but will not be able to do so in the same capacity as in previous years.
“We’re not stepping away from our support of the LGBTQ+ community,” she wrote in an email to SFGATE, noting that the wine industry is facing challenges and listing a series of Pride events in California that the company is still supporting, including Sonoma Pride, Windsor Pride and Palm Springs Pride.
Comcast, Anheuser-Busch and Diageo did not return requests for comment in time for publication.
San Francisco Pride has budgeted $3.2 million for its events on the weekend of June 28-29, Ford said, and of that sum, corporate sponsorships are meant to cover $2.3 million. The companies that withdrew represented a combined $300,000 in funding.
Earlier this month, Ford announced that San Francisco Pride was ending its relationship with Meta, the parent company of Facebook. The social media giant recently ended its major diversity, equity and inclusion programs and scaled back its content moderation policies. In an interview with KGO-TV, Ford noted that the nonprofit was pausing its relationships with sponsors that don’t align with San Francisco Pride’s values.
“I’m both proud and sad that we don’t have a relationship with Meta,” she told KGO-TV. “That was discontinued last year. So, at this moment, and I don’t see it being rectified, Meta will not be included.”
She invited concerned San Franciscans to donate to San Francisco Pride and to support the free celebrations by purchasing tickets to the nonprofit’s City Hall party and grandstand seating for the Pride Parade.
Ford didn’t hesitate when asked whether the Pride festivities June 28-29 would still go as planned. “We have no choice,” she told SFGATE. “There are too many people depending on us. We will find a way to find the funds.”
She said that she will keep knocking on doors to secure funding and hopes that wealthy donors can help the celebration get over the hill.
“I want to say to everyone, if you’re feeling helpless and that you have not had a way to stand up to what’s happening to the LGBTQ community right now, here’s your chance,” Ford said. “Come out on Pride weekend and make this the largest attended Pride ever, and that will send a clear statement to the federal government that here in San Francisco, we believe in inclusion and authenticity.”
https://www.sfgate.com/sf-culture/article/longtime-sponsors-bail-on-sf-pride-20226582.php