I read in the last bread where an Anon was posting Gefilte fish.

When I was very young, I'd go grocery shopping with my Mom, and while she was shopping I happened to see the Gefilte fish on the shelf and it looked disgusting. So I'd grab an armful of them and when others would walk away from their cart to grab something, I'd slip a jar or two into their cart. I'd see them at the cash register as the cashier would ring them up. They never said a word about it. I bet I must have increased the Gefilte fish sales considerably for that market.