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Brian Reichelt, 56, was among three people on board the helicopter when it crashed in Newport Beach shortly after takeoff Tuesday. Also killed were 60-year-old Joseph Tena of Newport Beach, 45-year-old Kimberly Watzman of Santa Monica.

Reichelt and Watzman both worked for The Standard Hotels, company officials confirmed. Reichelt worked for The Standard, Miami for six years as regional director of finance, while Watzman was general manager of The Standard, Hollywood.

Also in 2014 , A Man Jumps to Death From Roof of Standard Hotel in Downtown L.A."Because there's no criminal investigation involved it has been deemed a suicide,

About Amar Lalvani CEO of The Standard

Amar Lalvani joins Hilton from Starwood Hotels and Resorts Worldwide where he was Senior Vice President responsible for the development of Starwood’s Luxury Brands, which include W Hotels Worldwide, St. Regis Hotels & Resorts and The Luxury Collection. Mr. Lalvani also served as Global Head of W Development, leading the expansion of W Hotels worldwide, including successfully launching W Hotels in the Europe, Africa & Middle East regions. Prior to Starwood, Mr. Lalvani worked as an Associate in The Blackstone Group’s Mergers & Acquisitions practice. He has also held positions at Starwood Capital Group LLC and Jefferies & Company. Mr. Lalvani holds a B.S. in Economics with a Concentration in Finance from the University of Pennsylvania’s Wharton School and earned his M.B.A. degree from Harvard Business School.

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Also 2017 another Jumper

A woman was killed in a suicide leap early Tuesday morning when she jumped from an upper floor of The Standard hotel, a “hip” facility in downtown Los Angeles.

Officers responded to a call about a jumper around 1:15 a.m. at 550 S. Flower St., according to an officer at the Los Angeles Police Department’s Central Station.

The woman, who police said jumped from one of the upper floors, died at the scene.

Her death was being investigated as a suicide, police said. No other injuries were reported.

There was no word of her identity, nor did authorities provide a possible motive for the suicide.

The Standard, according to its website, has 207 rooms in a “mid-century” modern building originally constructed as the headquarters of the Superior Oil company.

It wasn’t clear if the woman may have jumped from the area around a rooftop pool and bar that has “stunning panoramic view of LA.”