To me this is plain as day. I see Barron. I think this was done in a 3d program using a text font from a captcha and then he used a "bump map" to extrude the text so the colors match but extruded text is slightly darker sand color than the background sand. This is why we need a black and white only contrast to pick up the color differences. I see it plainly when I look at the original text and why I outlined it with just a mouse in paint.