DARPA wrote a manual on how to make memes back in 2014.
https://archive.org/details/MilitaryMemetics/page/n23/mode/2up
I think investing into AI and robots is the better idea, and incentivize people to make babies.
yeah so learn how they psyop.
Technically memes started off as a propaganda tool in WW1, when British soldiers dropped flyers via plane written in German over German soldiers to try and convince them to surrender. Demoralization shilling is an old tactic.
Well, it was finally defined in 1 catchy viral word, meme, by Richard Dawkins. The way it spreads through the Internet is also unique to its own way.