agree. People are discrediting him for sounding a little loopy. Nah. It's L.A. for cryin out loud. He sounds like a guy from L.A. in the industry.
As others noted, IF it's some psy op, we could safely conclude it's an attempt to run cover – and from that we can extrapolate data.
The guy strikes me as sincere. We can't expect him to operate this PR campaign to perfection, either.
I'd be more suspicious of a perfectly-executed story, no holes, no flubs.