> I understand that "FEED" is an acronym, but I don't understand more than that.
Neil Bush's daughter Lauren Bush runs a company called FEED. She is part of One Young World which seems to be run by Havas / Euro RSCG. A whole lot of suspect people are listed as "counsellors" for their program, which I think only means that they pay for PR work to stay famous.
https://www.oneyoungworld.com:80/who-we-are/counsellors