How would you know which they. Modern English is a relatively new language. Think about who they is before you go to far. Ok are you African or are you not? Does this influence your idea that you are more correct on this subject then someone that studied things in these areas.
So that is a reality of things how long has modern English been around? And are you subjecting yourself to these ideas or a one dimensional history that may have many names for this land. Perhaps it is the direction people are going that if you change it will maybe change the name is the continent. Most likely city states first then stated areas of kings and then it was of a whole more or less as it was years that it took to understand what it was even shaped like.