I think the shills are the ones with accusatory tones and inflammatory words. They like to sound authoratative, convince people through attitude that only they belong here. They attack other anons, call others shills, love to say lurk moar, that the board owner and volunteers are comped, and to sway others into arguments with the rest. They try to kill the bants and change the culture. The anti boob campaign is highly suspected of being an attempt to introduce identity issues here. They are simple, they try to bully others into disinterest. Bullies need mobs to believe in them.
They don't get the chan culture except for the cut downs. They will accuse anons of what the outside world thinks of us, the same chan discrediting talking points as always. The irritants and malcontents looking to spread the hate.
There are only a small group of them, they appear to be the very same goblins as have been here all along, same minds but taking different personas.
They need to kill the cultural draw of this place before it exerts influence in the same way as the 2016 election. Division is just a tactic, cultural kill is the goal.