GROYPERS
Who are the Groypers?
The Groyper movement is a loose network of white nationalist activists and internet trolls
who gravitate around several key online influencers. Their goal is to push and normalize white
nationalist ideas within mainstream conservatism. Self-named after the ‘Groyper’ toad image,
which became popular as an explicitly racist-coded variation of the Pepe the Frog meme often
affiliated with the 'alt-right', the Groypers emerged offline as a movement in 2019 and
followed the decline of the alt-right. Initially followers of the 'America First' podcast host Nick
Fuentes, they describe themselves as 'American nationalists' and hold similar beliefs to the
alt-right.
Groypers represent a new momentum within American white nationalism. They have a
particular focus on capturing members of Generation Z, and in portraying themselves as
American Christian nationalists, hope to attract disaffected conservatives by exploiting
schisms and grievances within mainstream conservatism