“THE COUSIN WALK”😆🔥: In legal states like New Jersey and Delaware, Thanksgiving now often includes cannabis alongside family traditions, with edibles or joints discreetly consumed.
The day before—dubbed “Green Wednesday”—ranks as the second-busiest for cannabis sales after April 20.
Social media’s “cousin walk” trend explains the surge: relatives excuse themselves for a “stroll” to partake privately, a modern twist on “walking the dog.”
Brands such as Jif, Hidden Valley, and Taco Bell leaned into it last year with promotions, while the Cannabis Media Council launched a PSA encouraging stigma-free post-dinner walks.
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