For Anon enjoyment:
Canada #86
GET WOKE, GO BROKE: Designer Behind Ridiculous Jaguar Rebrand That Killed 98% of Sales, Gerry McGovern Is Fired, Escorted From the Office
by Paul Serran Dec. 3, 2025
More than a failed campaign, it was a real catastrophe for Jaguar.
It’s a fair assumption that if you steer a world-class company through an absurd ‘woke’ rebrand and kill 98% of your sales in the process, you are going to be very fired.
That applies to chief executive of Jaguar-Land Rover (JLR) Adrian Mardell, just replaced days ago with PB Balaji, the former finance boss of Tata Motors – the owner of JLR.
And, of course, that applies even more to the designer behind the controversial and universally-hated ‘woke’ Jaguar rebrand, who has reportedly been sacked from the company just days after Balaji took over.
The Telegraph reported:
“Gerry McGovern, who was formerly Jaguar Land Rover’s (JLR) chief creative officer, was told he was being dismissed with immediate effect on Monday.
He was then escorted out of the office, according to reports, although details of his exit remain unclear.”
This ended McGovern’s 21-year career at JLR.
“He was also the main creative force behind last year’s radical rebrand of Jaguar that aimed to shift the marque away from its traditional ‘Jag Man’ image towards ultra-wealthy customers.
A ‘Type 00’ concept for the carmaker’s first electric model – unveiled at an international art show last December – was sleek, futuristic-looking and colored in shades of bright pink and blue.”
“An advert for the rebrand, featuring a cast of androgynous-looking models but no cars, was also criticized for being too ‘woke’, with Nigel Farage and Donald Trump among those who attacked the campaign.”
https://www.thegatewaypundit.com/2025/12/go-woke-go-broke-designer-behind-ridiculous-jaguar/