Makes you wonder what effect eating cannibalism has on black people, specifically…
McDonald's has a long-standing and intentional strategy of marketing to Black Americans, a practice that began in the late 1960s following the assassination of Dr. Martin Luther King Jr. and has evolved into a significant component of the company’s broader market approach.
The company has launched dedicated campaigns, such as the 2019 "Black & Positively Golden" initiative, which was described as the largest African American-focused campaign in 16 years, aimed at connecting with and inspiring the Black consumer base through cultural engagement and economic support.
This strategy includes targeted advertising featuring Black families and community leaders, partnerships with Historically Black Colleges and Universities, and efforts to promote Black franchise ownership, reflecting a deep integration of McDonald’s into Black cultural and economic life. [Vox, VCU news, PR Newswire, Civil Eats, NEH]