This is what is known as a "humiliation ritual." I doubt they were actually punched - more likely it's just clever make up. The point is to go outside and look foolish in order to prove your loyalty to the cabal.
Dec 25th has NOTHING to do with a crucified Jew named Jesus and EVERYTHING to do with the Pagan Midwinter celebration of the return of the Sun. Fuck off Christianity, stealing our festivals and claiming they belong to fucking Jesus. Get fucked Christianity.