A shill is an individual who deceptively promotes a product, service, person, or organization by feigning enthusiasm or impartiality. This role involves creating an illusion of spontaneous, genuine support or interest, often without disclosing any underlying commercial or personal connection.
Unlike legitimate marketers, public relations professionals, or brand ambassadors who operate transparently, a shill's core function relies on misdirection and hidden agendas. They aim to manipulate public perception and influence decisions by appearing to be an independent, unbiased consumer, advocate, or ordinary person, thereby undermining trust and ethical communication standards.
Clowns are shills with domestic and international political agendas.