APMEX PRECIOUS METALS LETTER FROM CEO
https://www.apmex.com/letter-from-the-ceo
January 14, 2026
Dear Valued Customer,
The past two weeks have marked a historic moment in the precious metals market. Both gold and silver have reached record highs multiple times, driven by a convergence of global uncertainty, inflation concerns, and renewed interest in hard assets. With these price movements has come a surge in demand—one unlike anything we’ve seen in years— as new customers enter the market and seasoned investors act decisively to adjust their positions.
This level of demand brings real challenges across the entire industry. Supply is tight, order volumes are elevated, and service channels are under pressure. Many firms are struggling to keep pace. In moments like these, the difference between providers becomes clear.
I want to personally assure you that APMEX was built for environments like this. Our scale, long-standing supplier relationships, and operational investments allow us to continue offering the depth of inventory, product quality, and reliability our customers expect even when market conditions are strained. While no organization is immune to the realities of unprecedented demand, we are ideally positioned to navigate it effectively.
Our teams across fulfillment, sales/customer service, minting, and operations are working extended hours and expanding capacity wherever possible to keep orders moving and to support our customers. We are doing this with the same commitment to accuracy, security, and service that has defined APMEX for more than 25 years. Additionally, we have taken the following actions to address volume and corresponding capacity concerns:
When you place an order, you will see an estimated ship date (ESD) that reflects our current ability to ship. Typically we add one business day, but due to volumes we are now adding 4 business days until further notice. We were about to lower the additional days until the increased surge in demand this week.
Our Minting teams have narrowed the product assortment we are focused on to get core products in-stock; we have identified 31 core production silver products and currently have 21 of these in-stock, up from sub 15 a few days ago; we expect to have the majority in-stock by this weekend, unless demand increases further; additionally, we have turned the majority off pre-sales unless we feel we can ship the product within 2 weeks
On the retail purchasing side, we are currently 4 days behind in receiving your orders; we have instituted a $10K minimum to help keep volumes down and improve service levels.
Finally, on sales/customer service, we have increased headcount by 25% - leveraging talent across the organization
We recognize that delays, longer hold times, or limited availability can be frustrating, particularly in fast-moving markets. Your patience during this extraordinary period is greatly appreciated, and it is not taken for granted. Please know that every decision we make is guided by a long-term commitment to earning and keeping your trust.
Thank you for choosing APMEX as your precious metals partner. We value your business and look forward to continuing to
serve you—today and for the long term.
Ken Lewis
Chief Executive Officer
APMEX