Ontario Reaches $23 Million Deal With Crown Royal Manufacturer to Keep Drink on LCBO Shelves
https://www.theepochtimes.com/world/ontario-reaches-23-million-deal-with-crown-royal-manufacturer-to-keep-drink-on-lcbo-shelves-5985729?ea_src=ca-frontpage&ea_med=ontario-reaches-$23-million-deal-with-crown-royal-manufacturer-to-keep-drink-on-lcbo-shelves-0
The government of Ontario says Crown Royal will stay on liquor store shelves after the province reached a nearly $23 million deal with the beverage’s producer.
Premier Doug Ford previously said that Crown Royal whisky, manufactured by Diageo, would be taken off the shelves of Liquor Control Board of Ontario (LCBO) stores after the company announced it would be closing its facility in Amherstburg, Ont.
The company announced in September 2025 that it was moving some of its bottling operations to the United States, and products sold in the Canadian market would be handled by its Valleyfield, Que., facility. Diageo said the Ontario facility would close in February 2026. The move was expected to impact about 170 employees at the facility.
Ford responded by dumping a bottle of Crown Royal whisky on the ground during a Sept. 2 news conference. He repeated several times since then that he would pull the whisky off LCBO shelves unless the company reconsidered its plans.
His government announced the deal on Feb. 13, with Ford saying the investment would “keep Ontario workers on the job, strengthen provincial supply chains and support the local community in Amherstburg and the surrounding area.”
“By standing firm in our plan to protect Ontario workers, we’ve secured nearly $23 million in investments that Ontario would not otherwise have seen,” Ford said. Continue…