>>24491830
>HEY, CBS!! If you're starting coverage of The Masters golf tournament at 12 noon, why aren't you showing live video from the tournament? Why are you running a paid one-hour history blurb?
AI Overview
The 2026 Masters coverage on CBS is structured according to strict rules set by the Augusta National Golf Club, which intentionally limits the television broadcast hours to maintain the tournament's exclusive, premium status.
Here is why your experience differs from your expectation:
TV vs. Streaming: CBS-only TV coverage on Saturday and Sunday does not start until 2 p.m. ET. The 12 p.m. to 2 p.m. slot is reserved for streaming on Paramount+ or via masters.com App.
The "History Blurb": The early, non-live action content is part of "Mornings at the Masters" or "On the Range," which focus on historical footage, analysis, and lifestyle pieces to build the atmosphere before the main action, often presented via special streaming feeds.
Alternative Live Action: While the main CBS TV feed is not live at 12 p.m., full live coverage of featured groups and holes (like Amen Corner) is available from 10 a.m. to 7 p.m. on Masters.com, the Masters App, and Paramount+.
Limited Commercials: The Masters intentionally limits commercial breaks to just a few minutes per hour. Sponsors pay for the rest of the time, allowing for a unique, uninterrupted viewing experience, but at the cost of limited live TV broadcast hours.
For live action at noon, you must use a streaming app. The full, live, main broadcast coverage on the CBS television network does not begin until 2 p.m. ET.